Programmatic guaranteed is a great way for buyers to test the programmatic waters – this method of buying allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites.
Supply- Side RTB Platform (SSP)
We provide publishers with a South African based ad exchange platform that maximises yields by defining certain parameters, ensuring that inventory sells at an appropriate CPM.
Demand-Side RTB Platform (DSP)
Our publishers are members of the IAB and all our seller user statistics are IAB audited.
We have exclusive direct programmatic access to premium publishers in Sub-Saharan Africa.
We allow buyers to create their own user segments, set price parameters and more, in a safe, transparent environment.
Programmatic campaigns bought through semi-private and private ad exchanges have completely transparent pricing models. Private marketplaces are a transparent way for buyers and sellers to transact programmatically within the rules they agree upon upfront.
Audience targeting & retargeting
Target users to a granular level all the way down to placement and unique user segment – including lifestyle, past purchase behaviour, propensity to purchase certain products, interest shown in certain categories and demographic information.
SouthernX, the specialised programmatic unit at The SpaceStation, offers real-time bidding (RTB) programmatic buying and selling,
as well as Premium Direct Programmatic buying services.
As the first local semi-private programmatic media exchange in South Africa, SouthernX is considered the leader in this sphere of media buying.
SouthernX provides publishers with a South African based ad exchange platform, and advertisers with the opportunity to buy premium and exclusive digital inventory from local South African and Sub-Saharan African publishers through RTB auctions.
In addition to RTB, SouthernX also provides Premium Direct Programmatic buying services which allows advertisers to buy guaranteed ad impressions
in advance from specific publisher sites.
Together with the most influential and formidable digital advertising sales house on the continent, The SpaceStation and SouthernX provide a truly holistic service offering to clients, allowing them to receive all forms of digital marketing solutions through one sales house.
The SpaceStation offers unrivalled, strategic and competitive access to over 28 million unique browsers globally and over 450 million page impressions. Part of 24.com and the Media24 Group, The SpaceStation as Naspers’ lead digital media sales house in Sub Saharan Africa,
is the ideal choice for top marketers and media brands.