SouthernX is an ad exchange which is a digital marketplace that enables buyers and seller to buy and sell display, video and mobile advertising space through predominantly real-time auctions.

cartWhat makes our marketplace unique for buyers?

  • All our sellers are both self-audited and audited by AppNexus to ensure that all buyer engagements with our sellers are 100% legitimate
  • All our managed publishers are members of the IAB and all our seller users statistics are IAB audited
  • We have exclusive direct programmatic access to premium publishers in Sub-Saharan Africa
  • We provide granular targeting, all the way down to a placement level and unique user segment, across all our seller inventory
  • We allow buyers to create their own user segments within SouthernX
  • Support is local to South Africa and includes a team that is able to physically train buyer teams


cash registerWhat makes our marketplace unique for sellers?

  • All creative submitted by buyers is manually audited to ensure only approved brands appear on seller sites
  • Sellers may choose exactly which buyers they would like to allow access to their inventory
  • Sellers can, down to a placement level, determine their inventory value by setting floor prices
  • All sellers have access to user data generated by campaigns on their sites within the SouthernX platform
  • Sellers have access to the entire universe of AppNexus buyers through the SouthernX console
  • Support is local to South Africa and includes a team that is able to physically train seller teams