17 Mar Comments Off on #BizTrends2017: Programmatic buying as a powerful tool

#BizTrends2017: Programmatic buying as a powerful tool

Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as...

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15 Oct Comments Off on Programmatic expected to hit 50% share of UK market in 2014

Programmatic expected to hit 50% share of UK market in 2014

Latest research by the IAB indicates nearly one-in-three pounds spent on display advertising during 2013 were through programmatic technologies and forecasts are indicating this number will reach 50% in 2014. Interstingly,...

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