plannerExcluded creative categories:

  • Affiliate offers
  • Arrest records
  • Blood/gore
  • Consumer loans
  • Context link providers
  • Cosmetic procedures & body modification
  • Dating
  • Gambling
  • Generic creative
  • Get rich quick
  • Horoscope & Astrology
  • Implies personal characteristics of user
  • Insurance (news24 home page only)
  • Mild or suggestive profanity
  • Misleading claims
  • Misleading personalisation
  • News
  • No privacy policy
  • Online advertising companies
  • Pharmaceuticals
  • Politics
  • Print & publications
  • Religion
  • Ringtones/Mobile subscriptions
  • Sexual health/References/Suggestive
  • Sweepstakes
  • Television
  • Tobacco & smoking products
  • Toolbars
  • Unbranded creative
  • Undisclosed subscription service
  • Video games (casual & online)
  • Weather
  • Weight loss
  • Windows Dialog, Error Messages or Fake Closing Action

tagRich Media specifications:

  • Rich media is allowed and classified as any creative > 39kb (bandwidth fees will apply to all rich media)
  • If there is an initial and secondary file, size of initial file can be max 39kb and size of secondary file can be max 1.2mb
  • If rich media has expansion and audio, these elements must be user initiated only
  • Max animation time: 30s
  • Max video time: 30s (user initiated only)
  • Audio must be user initiated on click
  • There is no time limit on how long audio, video or animation can loop
  • Expansion Display: 300×600 ->900×600 (left); 300×250 -> 900×250 (left); 728×90 ->728×270 (down), 160×600 -> 480×600 (right or left depending position of banner); 468×60 -> 468×360 (up or down)
  • Expansions Mobile: 320×50 -> 320×440 (down)
  • All flash files need to be uploaded as SWF files

planningTargetable content categories:

  • African News
  • Auto Intenders
  • Automotive Industry
  • Banking Clients
  • Brides & Weddings
  • Business Travel Seekers
  • Car Shopping
  • Celebrity News
  • Computer enthusiasts
  • Classifieds
  • Divorce
  • East African News
  • eCommerce
  • Entertainment Industry
  • Job Seekers
  • Kenyan News
  • Leisure Travel Seekers
  • Local News
  • Love & Sex
  • Marriage & Relationships
  • Motor Enthusiasts
  • Nigerian News
  • South African News
  • Sport Enthusiasts
  • Technology Intenders
  • West African News
  • World News