17 Mar Comments Off on #BizTrends2017: Programmatic buying as a powerful tool

#BizTrends2017: Programmatic buying as a powerful tool

Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as...

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26 Oct Comments Off on The SpaceStation buys programmatic company SouthernX

The SpaceStation buys programmatic company SouthernX

The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutions through SouthernX. “We are thrilled to have SouthernX...

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21 Oct Comments Off on The SpaceStation purchases SouthernX

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be...

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24 Mar Comments Off on What Is Programmatic, And What’s It doing In Sub-Saharan Africa?

What Is Programmatic, And What’s It doing In Sub-Saharan Africa?

Programmatic media is a fast-growing phenomenon in the global media and advertising industries. Also known as programmatic marketing, the term encompasses an array of technologies that automate the buying,...

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23 Mar Comments Off on Want To Buy Programmatically In Africa? Check Out Publisher Coalition SouthernX

Want To Buy Programmatically In Africa? Check Out Publisher Coalition SouthernX

South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant...

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18 Mar Comments Off on Growing global

Growing global

THE MEDIA YEARBOOK: Multinational conglomerates staked further claims in South African media and advertising agencies as a flurry of mergers and acquisitions occurred in 2014. The Media reports on...

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17 Feb Comments Off on What you missed if you weren’t at #BizTrends2015

What you missed if you weren’t at #BizTrends2015

Here’s what you missed if you weren’t at the #BizTrends2015 event on Thursday, 12 February 2015, when Cape Town’s brightest gathered at Inner City Ideas Cartel… Attendees mingled on...

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10 Feb Comments Off on Unpacking the tech behind programmatic buying

Unpacking the tech behind programmatic buying

“Programmatic buying platforms” was the “buzz phrase” of 2014 within the digital advertising landscape. This article unpacks some of the terminology and tech around programmatic buying. Programmatic buying is...

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21 Jan Comments Off on Insight: Expect a steep growth curve in programmatic buying

Insight: Expect a steep growth curve in programmatic buying

Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With many publishers and agencies embracing the international trends, there...

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12 Jan Comments Off on Programmatic buying in 2015

Programmatic buying in 2015

At its most advanced, programmatic buying provides a wealth of consumer data which should help brands to both find their ideal customer and better understand what makes them tick...

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